Lead corporate sponsor of the Jubilee Woods project
Sainsbury's announced its involvement on 3rd February 2012 as Her Majesty The Queen and HRH The Princess Royal planted trees at the new 20-acre Jubilee Wood on the Sandringham Estate in Norfolk. Over fifteen months, Sainsbury's will be supporting the project and raising £1.5 million for tree planting by:
- Increasing the number of donations made from products in store. Sainsbury's already donates 1p from every dozen Woodland eggs sold, 2p from Woodland chicken and 10p from Woodland turkeys to the Woodland Trust. This will extend to other products including cereals and everyday household items
- Giving customers the opportunity to make a 'pledge' in store to plant a tree to mark the Diamond Jubilee
- Promoting activity through the retailer's Active Kids scheme, to encourage schools to plant trees
Discover more about Sainsbury's and the Woodland Trust partnership |
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